How to Use Google Keyword Planner in 2024

FREE Google Keyword Planner Tool 

How to Use Google Keyword Planner in 2024, Using Google Keyword Planner effectively involves several steps. Here’s a step-by-step guide to help you navigate and make the most of the tool:

Step 1: Access Google Keyword Planner

• Create a Google Ads Account:
  • If you don’t already have a Google Ads account, you’ll need to create one. Go to the Google Ads homepage and follow the prompts to set up your account.
• Log In:
  • Log in to your Google Ads account.
• Navigate to Keyword Planner:
  • Click on the wrench icon (Tools & Settings) in the upper right corner.
  • Under the “Planning” section, select “Keyword Planner.”

Step 2: Discover New Keywords

• Click on “Discover new keywords”:
  • You will have two options: “Start with keywords” or “Start with a website.”
• Start with Keywords:
  • Enter one or more keywords related to your product, service, or business.
  • You can add multiple keywords separated by commas or spaces.
• Start with a Website:
  • Enter a URL (this can be your website or a competitor’s website) to find keywords related to the content on that site.
• Targeting:
  • Choose your location, language, and search networks (Google and/or Google’s search partners).
• Get Results:
  • Click “Get Results” to see keyword ideas.

Step 3: Get Search Volume and Forecasts

• Click on “Get search volume and forecasts”:
  • Enter or paste a list of keywords you want to get data for.
• Upload a File (Optional):
  • You can also upload a CSV file containing your list of keywords.
• Get Started:
  • Click “Get Started” to see the data.

Step 4: Analyzing Keyword Data

• Keyword Suggestions:
  • Review the list of keyword suggestions provided by the tool.
  • For each keyword, you will see average monthly searches, competition level, and top-of-page bid ranges (low and high).
• Filters:
  • Use filters to refine your keyword list. You can filter by average monthly searches, competition, CPC, and more.
• Keyword Groups:
  • Keywords are often grouped into relevant categories to help you organize your campaign structure.

Step 5: Refining Your Keywords

• Modify Keywords:
  • You can modify your list by adding or removing keywords.
• Add Keywords to Plan:
  • Select the keywords you want to add to your advertising plan and click “Add to plan.”
• Create Ad Groups:
  • Organize your selected keywords into ad groups based on common themes.

Step 6: Exporting Data

• Download Keyword Data:
  • Click the download icon to export your keyword data to a CSV file.
• Use Data in Campaigns:
  • Use the exported data to inform your Google Ads campaigns or further analyze the keywords in spreadsheet software.

Step 7: Monitoring and Adjusting

• Monitor Performance:
  • Once your campaign is live, use Google Ads to monitor the performance of your keywords.
• Adjust Keywords:
  • Adjust your keywords and bids based on performance data to optimize your campaigns.

By following these steps, you can effectively use Google Keyword Planner to discover valuable keywords, plan your campaigns, and ultimately improve your advertising performance. If you need more detailed guidance on any specific aspect, feel free to ask!